Ewan On Distilling the Dream



A 90 day programme designed to help you get your Drinks Industry project out of your head and into the world.

Aimed at you if you are in the drinks industry or keen to enter; this is an Insider’s Guide to the shortcuts in Sales, Marketing, PR, Social Media and Commercial Strategy

This programme offers help, support, guidance, information and all the coaching you will need to make your project succeed. Web based, it will work for you anywhere around the world with a series of on-line resources and live meetings.

What members can look forward to:

  • 90 Day Online programme beginning April 2017
  • 13 unique weekly themes
  • Daily Podcasts to inspire and motivate you
  • Your questions answered in weekly webinars with Ewan
  • Be guided through the adventure in creating your dream

Success Group

Where we discover what’s truly possible in our worlds!

Believe in NOW

A 90-day adventure that will change your life forever!

Your Projects

Nailing a perfect commercial strategy, to making £50,000.

Real Life Scenarios

Pick a project that will transform your business

We Measure Failure

Not every project is a winner, we learn adapt and start again!

The dream that inspired you to begin on this journey needs to be shared with the world and this is your opportunity to do it!


Why Ewan?

Over the last fifteen years, I have worked at the heart of the international drinks trade, based in London and with an intimate knowledge of sales, marketing, branding, communications, logistics and distribution.

Ponder this:

What if creating what you want isn’t dependent on believing in yourself, or having to know everything and everybody that will help your dream come to life?

Ewan Lacey is a drinks industry leader and advocate with 20 years of experience in the trade since fleeing Scotland when he realised he could never stick it as a lawyer.

From 2013 to 2017 Ewan served as Managing Director of the International Wine and Spirit Competition (IWSC) the drinks industry’s most prestigious awards ceremony.

This involved dealing with the most senior people in the industry and overseeing the tasting, promotion and praising of over 10,000 wines and spirits: an invaluable opportunity to see the emergence of new products, trends and to fill up the contact book.
In this capacity, Ewan was frequently quoted in the national and international press about new developments in the market.

Ewan was a brand ambassador for Penfold’s covering the patch between London and Moscow and this included some interesting gigs with amongst others David Linley and some pretty wealthy Muscovites.

Ewan also featured on Taiwanese TV celebrating the success of Kavalan Whisky and in a Japanese Documentary about Sochu for Nishisake.

Other brand work has involved him being the straight man to Matt Dawson for Bordeaux wines and Jason Leonard for Wolf Blass. He has also expounded on how good Birdseye Fish Fusions are for a quiet weekday dinner and how effective Veuve Cliquot Champagne is for livening things up.

Ewan also served as a drinks consultant for amongst others: Jamie Oliver; Lidl Foodstores; Cono Sur; The Bleeding Heart Restaurants and Morton’s of Berkeley Square and is a regular host for live events including the Wine Show at BBC Good Food Show and at the Ideal Home Show.

Worshipful Company of Distillers
Ewan is a freeman of the City of London and a Liveryman of the Worshipful Company of Distillers.

Ewan was drinks expert on Channel 4’s The Cookery School with Richard Corrigan and Gizzi Erskine, helping to demystify the drinks world and serve up tasty tipples.


For four years, readers of The Sunday Mirror and FHM magazine were delighted by his recommendations and recipes for good time drinks.

Ewan appears as a drinks expert on various shows including the Gaby Roslin show, Weekend Brunch, The Gino and Mel Show as well as sharing his opinions in the news studios of the BBC, Channel 5 and Sky TV.

Ewan grew up in Aberdeenshire and once went on a primary school trip to a whisky distillery where all the class were given liquid souvenirs to take home. Times change.


Ewan On ITV


Exclusive Information

A series of weekly videos from me each Sunday to kick start your week and point you in the right direction! (starting Sunday, March 19th).

Daily Audio Inspiration

Fresh throughout the programme to help settle your thinking, spark your creativity, and catalyze insights, how we make the impossible possible.

Real-time Coaching

Each Monday with Ewan and members of the Team for an additional ‘bonus’ Friday calls. All webinars run from 8am PT/11am ET/4pm UK.

Exclusive Facebook Group

Share your wins & “wow”s, dissolve your challenges in love and laughter, and get community support making your impossible dreams reality.

Individual Consultations

Don’t miss the opportunity to connect with Ewan directly via an hourly weekly webinar… Priceless!.

After Programme Party

To celebrate the success and what we’ve achieved and learned, we will host an After Programme Party in London.

I am currently enrolling clients on this programme

If you would like to know more about Distilling the Dream and how it can help take you take your business, project or idea to the next level, let’s talk.

I’ve blocked time for you – email or register below and we will set up a call.

This is a limited time offer and will allow us to work together at a fraction of the price I usually charge.

This will work for you if you:

  • Are looking to develop your marketing plan;
  • Want to get your sales strategy right;
  • Need to figure out what Social Media will work;
  • Are ready for a promotion or to find your ideal job;
  • Want to form a community with like-minded people;
  • Need to hit a financial goal.

Further support is available:

Everyone’s project will be at a different stage of completion and some will be ready for the more immersive experiences available

  • Brand Positioning Workshop;
  • Strategy Development Session;
  • One-on-One Consultation.

Register your participation in “Distilling the Dream” today or get in touch for a quick, free, no obligation phone consultation to decide if it is right for you.

Contact us:

(+44) 07813 458685